// PROFILING THE DATA-DRIVEN BUSINESS, 2019

In an era when organizations are turning to data-driven insights to improve decision making and enhance customer experiences, data managers are turning to a new generation of technologies—as well as repurposing traditional ones—to keep up with business demand.

In April and May of 2019, Unisphere Research fielded a study among the readers of Database Trends and Applications to explore the roles of new technology initiatives in managing and making data actionable for the business. This study, sponsored by Pythian, includes the views and experiences of 241 IT and data decision makers, representing a broad sample of company types and sizes.

Next-generation data technology initiatives explored in the survey include machine learning, data lakes, Hadoop, the cloud, and data warehouses. These distinct technologies are interacting with each other, converging and paving the way to data-driven enterprises. The survey identified the following five key trends that are shaping the way enterprises leverage their data, as well as the evolving priorities of data managers.